Fraud reaches every group, with modest differences. In the crime survey for the year to March 2025 women were hit more often than men, and people aged 45 to 64 most of all: women aged 45 to 64 were victims at nearly twice the rate of people aged 75 and over. Disabled people and people in managerial and professional jobs were also hit more often than average.
In four frauds in five the victim never dealt with the criminal: a card or account was simply used. Where there was contact, it began by phone in 39% of cases, online in 32%, by email in 13% and in person in 9%, most often over buying or selling online, an investment offer, a parcel delivery or a new relationship. For bank transfer scams, banks' figures for 2025 show two thirds of cases starting online and 17% through calls and texts, which carry 28% of the money.
The payments regulator found that 54% of such scams in 2023 began on Meta's platforms: Facebook, including Marketplace, Instagram and WhatsApp. Common scripts are a caller posing as the bank's fraud team or the police, a text about a tax refund, a seller who takes payment and vanishes, and investment adverts, now often made with AI video and cloned voices. The Home Office estimates that more than two thirds of fraud has an overseas element, with groups working from West Africa, South East Asia, India and Eastern Europe and using internet calls to show British numbers.

