People of every age are hit, in different ways. In reports to the CAFC in 2024, people under 50 were more likely to be victims and people over 50 lost more each time: those aged 60 and over lost CAD 180 million, 28% of the total, about CAD 21,600 a case, against CAD 3,600 for people in their twenties. Teenagers are the main targets of sextortion. In the national victimisation survey, immigrants, people with disabilities, university graduates and people on high incomes were more likely to have been defrauded, and men and women were hit about equally.
By money, most fraud starts online: social networks accounted for CAD 200 million of 2024 losses, other internet contact for CAD 158 million, email for CAD 84 million, phone calls for CAD 74 million and text messages for CAD 40 million. By number of reports the telephone led in 2023. Common scripts are a bank's fraud department saying an account is compromised, a grandchild needing bail, a job offer by text, and an online romance that turns into an investment tip. Chinese-speaking students and newcomers are phoned by people posing as police from China or Hong Kong.
Much of it is run from abroad: in 2025 victims' payments went to 3,019 bank accounts in 46 countries, led by Canada, the United States, Hong Kong, Vietnam and the United Kingdom. Canada also hosts scam call centres: in 2025 the United States charged 25 Canadians over Montreal call centres that took more than US$21 million from elderly Americans.

